Technology
API & Third-Party Integrations
We connect WordPress and WooCommerce with the systems your business depends on, from CRMs and ERPs to payments, booking, shipping and accounting. Reliable integrations built around how your data needs to move, with failures you can actually see and fix.
What integration work involves?
Whether you're connecting one system or stitching several together, the work usually breaks down like this.
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REST APIs
Connecting WordPress and WooCommerce with external platforms through REST APIs, including authentication, requests, responses and data handling.
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CRM and business systems
Sync customers, leads, orders and other business data between WordPress and platforms your team already uses.
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Webhooks and automation
Trigger actions when something happens, an order is placed, a form is submitted, a payment changes or another system sends an update.
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Booking, payment and fulfilment
Connect booking platforms, payment providers, shipping services and fulfilment systems directly to your WordPress or WooCommerce workflow.
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Custom REST endpoints
When the standard WordPress or WooCommerce API doesn't provide what another system needs, we can build secure custom endpoints around your data and functionality.
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Monitoring and retries
Integrations fail. Networks time out and APIs go down. We build logging, error handling and retry behaviour so problems can be identified instead of disappearing silently.
How integrations get built?
An integration isn’t finished when two systems exchange data once. We design around what happens when requests fail, data changes or one of those systems becomes temporarily unavailable.
We agree the contract first
Before writing code, we define what information needs to move, in which direction and when. From there, we map fields, authentication, triggers, responses and the rules each system expects.
This prevents assumptions in one system from becoming bugs in another.
Nothing important happens during a page load
Slow external APIs shouldn’t make your WordPress website slow. Where possible, we process integration work in the background rather than making customers wait while another system responds.
This becomes especially important for WooCommerce stores and high-traffic websites.
Written so support is harmless
Integrations need to survive retries, duplicate requests and unexpected responses without creating duplicate orders, customers or transactions. For that reason, we design important operations so repeating them doesn’t create another problem.
Credentials handled properly
API keys, secrets and access tokens shouldn’t be scattered through templates or exposed in the browser. Instead, we store and use credentials appropriately and keep sensitive operations on the server.
You can see what happened
When something fails, someone needs enough information to understand why. So, important integrations include useful logging and error handling rather than hiding failures behind a generic “something went wrong”.
Tested against the real thing
Documentation tells us how an API should behave. Real systems sometimes behave differently. Before launch, we test the important flows against the actual services and account for the errors, limits and edge cases that matter.
Integration questions
01 Can you integrate with a system without an existing WordPress plugin?
Yes. A WordPress plugin is convenient, but it isn’t required. If the service provides a suitable API, webhook or other supported interface, we can often connect it directly to WordPress or WooCommerce.
02 What if the third-party has poor or missing documentation?
We’ll review what’s available before committing to the integration. Sometimes incomplete documentation can be worked around through testing or support from the provider.
However, if the service doesn’t provide a reliable way to integrate, we’ll tell you before building around assumptions.
03 How do you stop duplicate records being created?
We design integrations around stable identifiers and check what already exists before creating new records. Where appropriate, operations are also designed to handle retries safely, so the same event doesn’t create duplicate customers, orders or transactions.
04 What happens when the other system goes down?
A temporary outage shouldn’t necessarily break your website. Depending on the integration, we can queue work, retry failed requests and record errors so they can be investigated.
The exact approach depends on how important the transaction is and how the external API behaves.
05 Will this slow our site down?
It shouldn’t. We avoid making visitors wait for external services whenever the workflow allows it.
Background processing, caching and sensible API usage can keep third-party systems from becoming unnecessary bottlenecks.
06 How do you handle security?
We keep API credentials and sensitive operations away from the browser, validate incoming data and follow the authentication method required by the service.
In addition, we only give integrations the access they actually need wherever the external platform allows it.
07 Can you take over an integration somebody else built?
Yes. We can review an existing integration, understand how data moves between the systems and diagnose reliability or performance problems.
If the existing foundation is usable, we’ll improve it rather than rebuilding everything automatically.
Everything else we do
Next step
Seen enough? Let us talk.
Tell us what you're building, rebuilding or trying to improve. We'll take a look, ask the right questions and give you a straightforward answer on what comes next.