Technology
API & Third-Party Integrations
Connect WordPress and WooCommerce to the systems your business depends on, from CRMs and ERPs to payments, booking, shipping and accounting. Reliable data exchange, clear error reporting and less manual work.
What integration work involves?
Whether you are connecting one system or stitching several together, the work tends to break down like this.
-
REST APIs
Connections between WordPress, WooCommerce and external services, with authentication, data mapping and error handling built around your requirements.
-
CRM and business systems
Keep enquiries, customer details, orders and other business information moving between your website and the systems your team uses.
-
Webhooks and automation
Trigger actions when something happens, such as a new order, form submission or subscription change, with checks for failed or repeated events.
-
Booking, payment and fulfilment
Connect the steps between a customer’s action and the work that follows, including bookings, payments, shipping and order updates.
-
Custom REST endpoints
Purpose-built endpoints that let approved systems interact with your WordPress data and functionality through a defined interface.
-
Monitoring and retries
Logs, alerts and controlled retries that make failed transfers visible and help recover from temporary connection problems.
How integrations get built?
An integration needs to handle everyday use, unexpected data and interruptions. The work starts with defining how the systems should behave together.
The data flow is agreed first
Before development begins, I establish what information moves between systems, which system owns each record and what triggers an update. Field mappings, required values and failure handling are agreed before implementation.
Background work stays in the background
Tasks that do not need an immediate response are processed separately from page loads. This helps keep the website responsive while synchronisation, imports and other longer operations run.
Retries without duplicate records
Repeated requests should not create repeated orders, contacts or bookings. Unique identifiers and checks help distinguish a new event from one that has already been processed.
Credentials handled properly
API keys and access tokens are kept out of public-facing code. Access is limited to what the integration needs, with a clear approach to replacing or revoking credentials.
You can see what happened
Useful logs record completed actions and failures, with enough detail to investigate problems. Important errors are surfaced so failed transfers do not go unnoticed.
Tested against the real thing
Testing covers successful requests, invalid data, timeouts and repeated events. Where available, a sandbox or test environment allows the connection to be checked before it handles live business activity.
Integration questions
01 Can you integrate with a system without an existing WordPress plugin?
Yes, provided the system offers a suitable API or another supported way to exchange data.
I can build a custom connection for WordPress or WooCommerce after reviewing the available access, documentation and requirements.
02 What if the third-party has poor or missing documentation?
The first step is to establish what access and technical information are available. That may involve testing the API or contacting the provider’s support team.
If the service cannot support a reliable integration, I’ll explain the limitations before committing to a full build.
03 How do you stop duplicate records being created?
The integration uses stable identifiers and checks to recognise records or events that have already been processed.
Where the external system supports it, requests can also include a unique reference so retrying an operation does not create another copy.
04 What happens when the other system goes down?
The response depends on the task. Some operations can be queued and retried later, while others need to show a clear message or stop until the service becomes available.
That behaviour is agreed during planning, with logging and alerts for failures that need attention.
05 Will this slow our site down?
The integration is designed to minimise its effect on the website. Background processing, caching and sensible request limits help avoid unnecessary delays.
Where an action needs an immediate response from another service, such as a payment or availability check, that dependency is considered and tested.
06 How do you handle security?
Credentials are protected, access is restricted and incoming data is validated before it is used. Webhook signatures are checked where the provider supports them.
Only the information and permissions needed for the integration are included.
07 Can you take over an integration somebody else built?
Yes. I first review the existing code, documentation, access and logs to understand how it works and where problems occur.
From there, I can recommend whether to maintain it, improve specific parts or rebuild the connection.
Next step
Seen enough? Let us talk.
Tell me what you’re building, rebuilding or trying to improve. You’ll get thoughtful questions, a straightforward response and a clear idea of what comes next.