Technology
AI Integration
Practical AI integration for WordPress, WooCommerce and your existing tools. Smarter search, useful assistants and content workflows built around clear needs, with control over how they work.
Where AI actually helps?
The right starting point is a specific task where AI can make the experience more useful or reduce repetitive work.
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Search that understands questions
Help visitors find relevant pages, products and information using everyday language, with results drawn from your website’s content.
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Support and FAQ deflection
Answer common questions using approved information, with a clear route to human support when a question needs more attention.
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Content and editorial tooling
Drafting, summarising and editing tools built into your content workflow, with review and approval before publication.
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Product data at scale
Support for organising product information, suggesting attributes and preparing descriptions, with checks before changes reach your catalogue.
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Information extraction and classification
Turn documents, messages and submissions into structured information that can be reviewed and passed into your existing systems.
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Custom internal tools
Purpose-built tools for repetitive tasks, connected to the information and systems your team already works with.
How I approach AI work?
AI should have a defined purpose. The work starts with the task, the available information and what a useful result looks like.
The problem comes before the technology
First, I look at what takes time, creates friction or leads to repeated work. That helps establish whether AI is appropriate and which part of the process it should support.
Grounded in your content
Search and support tools are designed around approved sources, such as your website, product information or documentation. Source references and fallback responses help users check answers and recognise when information is missing.
A human in the loop wherever it matters
Drafts, suggestions and extracted information can pass through a review step before publication or further action. The level of automation is agreed around the task and the consequences of an incorrect result.
Cost controlled from the beginning
Expected usage, running costs and limits are considered before development. Usage monitoring, request limits and appropriate model choices help keep the feature manageable.
Security taken seriously
Access controls, protected credentials and limits on available actions are part of the integration. Inputs and outputs are checked, with particular attention to tools that can access private information or make changes.
Your data, deliberately handled
Before implementation, I map what information the feature needs, where it will be sent and what will be stored. Provider settings and retention options are reviewed as part of that decision.
Measured honestly
The feature is tested against representative tasks and agreed success criteria. That might mean better search results, less time spent preparing content or fewer repetitive support requests. Errors and limitations are included in the evaluation.
AI questions
01 Will an AI integration make things up about our business?
AI can produce incorrect or unsupported answers. Using approved content, providing source references and allowing the tool to say it cannot answer can reduce that risk, but cannot remove it completely.
For important information or actions, the integration can include human review and a clear handover to your team.
02 What does it cost to run?
Running costs depend on the provider, model, usage and amount of information processed. Hosting, storage or other connected services may also add costs.
Before development, I’ll outline the expected costs and how usage can be monitored and limited.
03 Which AI provider do you use?
The choice depends on the task, quality requirements, budget and data needs.
I’ll assess suitable options for the project and explain the trade-offs before recommending an approach.
04 Where does our data go?
That depends on the integration and the services involved. Before implementation, I’ll explain what information is sent to external providers, what stays within your website and what is stored.
The feature is designed to use only the information needed for its purpose.
05 Should we use AI for the entire process?
Usually, it is most useful for a clearly defined part of the workflow. Tasks with fixed rules may be better handled through standard code or automation.
The aim is to make the overall process reliable and useful, with review points where judgement is needed.
06 Can you add AI to an existing WordPress site?
Yes. The first step is to review your website, hosting and existing functionality.
From there, the feature can be scoped around your current setup, including how it fits into the front end or WordPress admin.
07 Is this just a chatbot?
No. A chat interface is one option, but AI can also support search, content editing, product data, document processing and internal workflows.
The interface and functionality depend on what the tool needs to achieve.
Next step
Seen enough? Let us talk.
Tell me what you’re building, rebuilding or trying to improve. You’ll get thoughtful questions, a straightforward response and a clear idea of what comes next.