Development
WordPress Development
Bespoke themes, ACF-driven content and custom functionality. Fast, maintainable WordPress websites built around your business, with straightforward editing and carefully chosen plugins.
What WordPress development involves?
Every WordPress project is different. From a new website to a complex rebuild, the work starts with the structure, functionality and editing experience your business needs.
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Custom theme development
Bespoke WordPress themes built around your design and content, with responsive layouts and consistent behaviour across devices.
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Content modelling with ACF
Structured fields, custom post types and reusable content sections that make everyday updates straightforward for your team.
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Custom plugin development
Purpose-built functionality for requirements that existing plugins don’t cover, from business workflows to external integrations.
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Migrations and rebuilds
Carefully planned moves and rebuilds that account for your content, URLs, existing functionality and search visibility.
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Performance and Core Web Vitals
Performance improvements across code, images, assets and loading behaviour, guided by testing and real website usage.
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Security and maintainability
Sensible permissions, secure coding practices and manageable dependencies, with a clear foundation for future updates.
How I build?
Every project has different requirements. The process starts with understanding what the website needs to do and how it will be managed.
The content model comes first
Before development begins, I map out your content, page types and how they connect. ACF fields and custom post types give that content a clear structure, making it easier to manage and reuse across your website.
Custom themes, no builder dependency
Your design becomes a bespoke WordPress theme, built with PHP, HTML, CSS and JavaScript. Layouts and functionality are developed around the project, with an editing experience tailored to your content.
Carefully chosen plugins
Every plugin needs a clear purpose. I assess its reliability, maintenance and impact on the website, adding custom functionality where that offers a better fit.
Built to be handed over
Content editing should feel straightforward. Clearly labelled fields, practical guidance and a considered admin experience help your team manage the website confidently after launch.
Tested before launch
Testing covers responsive layouts, browsers, forms, content editing and key user journeys. Performance and technical checks help identify issues before the website goes live.
Launch
Launch includes the final checks, deployment and a review of the live website. You receive the access and guidance needed to manage it, with ongoing support available.
WordPress development questions
01 Do you build custom themes, or use themes and page builders?
Custom themes are the focus. Each build is developed around your design, content and functionality, using ACF where structured editing is needed.
This gives you control over the website’s layout and behaviour without depending on a page builder.
02 We already have a design. Can you build it?
Yes. Designs can be developed into a complete WordPress website, including responsive layouts, custom content fields and the functionality your project requires.
Before development starts, I review the designs with you to clarify interactions, mobile behaviour and any missing details.
03 We already have a WordPress website. Can you take it over?
Yes. The first step is to review the existing theme, plugins, hosting and any known issues.
From there, I can recommend whether to improve the current setup, rebuild specific parts or plan a more complete rebuild.
04 Can you work with an existing developer or design team?
Yes. I collaborate with designers, agencies and internal teams on clearly defined development work.
That can mean building a website from supplied designs, handling specific functionality or providing additional WordPress development support.
05 Do you develop custom WordPress plugins?
Yes. Custom plugins are an option when your website needs functionality that existing tools don’t cover well.
The approach depends on the requirement, how it will be maintained and whether an established solution already offers a reliable fit.
06 Do you build WooCommerce websites?
Yes. Projects can include custom storefronts, checkout changes, subscriptions, payment integrations and connections to other business systems.
You can find more detail on the WooCommerce Development service page.
07 How long does WordPress development take?
The timeline depends on the scope, design readiness, content and functionality involved.
Once the requirements are clear, you’ll receive an estimated schedule with milestones and the information needed from you at each stage.
08 What happens after the website launches?
You receive a handover covering content management, access and the main features of your website.
Ongoing maintenance and development are also available through a care plan or a separate support arrangement.
Next step
Seen enough? Let us talk.
Tell me what you’re building, rebuilding or trying to improve. You’ll get thoughtful questions, a straightforward response and a clear idea of what comes next.