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What I do

One WordPress partner, from idea to growth.

Design, development and technical support for your WordPress website, from the first wireframe to the hundredth update. You work directly with me throughout.

  1. WordPress Development

    Custom WordPress websites built around your requirements, from bespoke themes and ACF-powered content to custom functionality, integrations and WooCommerce.

    • Custom themes
    • ACF PRO
    • Custom post types
    • Plugin development
    • Performance

  2. WooCommerce Development

    Online stores built around how your business sells. Custom checkout, subscriptions, payments and integrations, with performance and reliability at the core.

    • WooCommerce
    • Custom checkout
    • Subscriptions
    • Payments
    • Integrations
    • Performance

  3. Web Design

    Custom web design built around your business, content and users. Thoughtful layouts, clear navigation and responsive pages that look right and work naturally across devices.

    • Custom design
    • Responsive layouts
    • Landing pages
    • Figma
    • Core Web Vitals

  4. UX/UI Design

    Research-led wireframes, Figma screens and practical design systems for websites and web apps. Clear user journeys and interfaces ready for development.

    • User research
    • Wireframing
    • UI design
    • Design systems
    • Figma

  5. SEO

    Technical and on-page SEO for WordPress. Site structure, speed, structured data and content shaped around what your audience is searching for.

    • Technical SEO
    • On-page SEO
    • Content strategy
    • Structured data
    • Core Web Vitals
    • Migrations

  6. Conversion Optimisation

    More value from the traffic you already have. Funnel analysis, user testing and practical improvements that make it easier for visitors to take the next step.

    • Funnel analysis
    • A/B testing
    • User testing
    • Landing pages
    • Analytics

  7. AI Integration

    Practical AI tools for WordPress and WooCommerce. Smarter search, customer support, content workflows and product data tools focused on useful, everyday tasks.

    • Smart search
    • Support automation
    • Content tools
    • Product data
    • OpenAI & Claude
    • Custom AI

  8. API & Third-Party Integrations

    WordPress and WooCommerce connected to your CRM, ERP, booking, shipping, accounting and payment systems. Reliable data exchange with clear error reporting.

    • REST APIs
    • CRM & ERP
    • Webhooks
    • Data sync
    • Automation
    • Payments

  9. Care Plans

    Updates tested on staging, reliable backups, monitoring and ongoing support from a developer who already knows your website.

    • Updates
    • Backups
    • Monitoring
    • Security
    • Performance
    • Support

In every engagement

Different projects need different skills, but my approach stays the same. From complete WordPress builds to improvements on existing websites, these principles guide every project.

  • Direct communication

    You speak directly with me, the person doing the work, throughout your project.

  • Responsibility

    Personal responsibility for the work, from the first decisions through development, testing and delivery.

  • Maintainable development

    Clear code, sensible architecture and carefully chosen tools make your website easier to maintain and grow.

  • Your ownership

    Your website, code and data remain yours. Built on WordPress, with control over how it’s managed and developed.

Next step

Seen enough? Let us talk.

Tell me what you’re building, rebuilding or trying to improve. You’ll get thoughtful questions, a straightforward response and a clear idea of what comes next.

Let’s talk