Growth
SEO
Technical and on-page SEO for WordPress, covering site structure, speed, structured data and content. Clear priorities, practical improvements and reporting focused on your business goals.
What my SEO work covers?
A practical review of how your website is found, understood and used, followed by improvements where they matter most.
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Technical audit
A review of crawling, indexing, redirects, broken links and other technical issues that could affect your website’s search visibility.
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Site architecture and internal linking
Clear page relationships, logical navigation and useful internal links that help visitors and search engines explore your content.
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Keyword and intent research
Research into what your audience searches for and what they expect to find, mapped to relevant pages and content opportunities.
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On-page optimisation
Page titles, meta descriptions, headings and content refined to explain each page clearly and match its purpose.
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Core Web Vitals and page speed
Performance checks and practical improvements to loading speed, responsiveness and visual stability.
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Structured data
Relevant structured data that helps search engines understand your content, implemented and checked for accuracy.
How I approach SEO?
SEO starts with understanding your website, your audience and the actions that matter to your business. From there, the work is prioritised around clear needs.
Technical first, because rankings are harder without it
The first step is to check whether important pages can be crawled and indexed correctly. I review the technical setup and identify issues that could undermine the rest of the work.
Architecture, which is where developers help
Page structure, templates and internal linking affect how content is discovered and understood. My WordPress development background helps turn recommendations into practical changes within the website itself.
Intent before keywords
Keyword research starts with what people are trying to achieve. Each page should have a clear purpose and provide the information its intended audience needs.
Content that finishes the job
Useful content answers the visitor’s questions and makes the next step clear. Existing pages are reviewed for gaps, clarity and relevance before deciding where new content is needed.
Speed and structured data
Performance and structured data are reviewed as part of the website’s technical foundation. Improvements are selected according to the content, functionality and issues found.
Migrations, handled carefully
Redesigns and migrations need an SEO plan before launch. That includes reviewing existing URLs and content, preparing redirects and checking the new website for indexing issues.
Reporting you can actually use
Reporting connects completed work with changes in search visibility, relevant traffic and enquiries or sales where tracking is available. You can see what changed, what remains uncertain and what deserves attention next.
SEO questions
01 How long will SEO take to work?
There is no fixed timeline. It depends on the website’s starting point, competition, the changes involved and how quickly search engines process them.
Technical improvements may be noticed sooner, while content and visibility improvements often need longer to assess. I’ll explain what can reasonably be measured as the work progresses.
02 Can you guarantee first-page rankings?
No. Search rankings cannot be guaranteed.
What I can provide is a clear assessment, prioritised improvements and transparent reporting on the work completed and the results observed.
03 Do we need to publish a blog?
Not necessarily. Existing service, product and category pages may need attention before adding new articles.
A blog is useful when it answers relevant questions or supports your audience’s decisions. It should have a clear purpose within the wider content plan.
04 Which SEO plugin should we use?
The choice depends on your website and requirements. I can review the current setup and recommend an appropriate option.
An SEO plugin helps manage settings and metadata, but it still needs to be configured properly and supported by sound technical work and useful content.
05 Who decides what we should rank for?
Target search terms are selected through research and discussion about your services, audience and business priorities.
Those terms guide the work, but search engines ultimately determine which queries your pages appear for and where they rank.
06 We are redesigning. Will we lose our rankings?
A redesign can affect search visibility, especially when URLs, content or site structure change.
Careful planning helps reduce avoidable problems. I review important pages, plan redirects where needed and check the new website before and after launch. Rankings can still fluctuate, so post-launch monitoring matters.
07 What should we measure and report?
The most useful measures depend on your goals. These can include search impressions, clicks, relevant organic traffic and enquiries or sales where tracking is available.
Rankings provide context, but reporting should also show whether search visitors are reaching useful pages and taking meaningful actions.
Next step
Seen enough? Let us talk.
Tell me what you’re building, rebuilding or trying to improve. You’ll get thoughtful questions, a straightforward response and a clear idea of what comes next.