Cutler Marine

From the workshop to the webshop

Cutler Marine’s business combines hands-on engineering with the supply of marine engines, parts and equipment. The website needed to represent both sides clearly.

Some visitors arrive looking for help with servicing, repairs or installation. Others have a part to replace and want to get on with ordering it. The development gives each a straightforward route, connecting the service information and online shop within one website.

Small parts, important details

An impeller, filter or gasket may be a small purchase, but finding the correct one matters. Product categories organise the range into recognisable groups, while individual pages bring together descriptions, pricing and stock information.

The WooCommerce catalogue provides space for the product references and engine details that help customers identify what they need. From service kits to individual components, the purchasing journey carries those details through to the basket and checkout.

Engineering support within reach

Not every visit ends with an online purchase. Customers may need advice about an engine, help diagnosing a problem or someone to carry out the work.

Dedicated service sections explain Cutler Marine’s maintenance, repair and installation capabilities. These sit alongside the shop within the main navigation, making it easy to explore the company’s expertise or get in touch before deciding what to do next.

The website reflects how the business works in practice: parts and professional support are closely connected.

One website for both sides of the business

WordPress gives the team control over service pages and company content, while WooCommerce handles the product catalogue and online orders.

Together, they provide a practical way to maintain the website as stock and service information change. Customers can explore engineering support, buy the parts they need and contact the same specialist business throughout.