Edvi Trade

Turning a complex trading product into a clear experience

Our WordPress development for EDVI Trade focused on the public-facing layer of a much larger trading platform. EDVI provides algorithmic cryptocurrency trading bots that users connect to their own exchange accounts through API keys. The service supports major exchanges including Binance, Bybit and OKX.

The challenge was to explain a technical financial product without overwhelming new users. Visitors need to understand what the bots do, how exchange connections work, what strategies are available and how performance is measured before they consider creating an account.

We built the marketing website around that journey while connecting it to the underlying EDVI application, live platform data and account infrastructure.

Live data from the trading platform

EDVI’s website is not a static marketing site. Bot performance, trading pairs and other statistics originate from the underlying platform and need to remain current on the public website.

We developed API integrations that bring this information into WordPress and present it as part of the wider marketing experience. Visitors can explore individual bots and review performance information before moving into the application itself. EDVI currently presents several strategies through its Lion, Owl and Wolf bots, each with different trading approaches, pairs and configurations.

This keeps the public site connected to the product rather than requiring the same information to be maintained separately in WordPress.

Connecting WordPress with the application

The public website and trading application serve different purposes but needed to feel like parts of the same product.

WordPress handles the marketing pages, educational content, bot explanations, FAQs and multilingual content. The application handles registration, authentication, subscriptions, dashboards and exchange connections. Users can connect their exchange accounts through API keys without transferring custody of those accounts to the website.

We connected these environments so visitors can move from learning about EDVI to creating an account and using the platform without the experience feeling fragmented.

Built for an international audience

EDVI targets users beyond a single market, so multilingual support formed an important part of the WordPress development. The public website supports English, Russian, Spanish and French, while maintaining a consistent structure across each language.

The content architecture also gives EDVI space to explain algorithmic trading in more depth through strategy pages, FAQs and editorial content. This is particularly important for a product where trust depends on helping users understand how the technology works rather than relying on marketing claims alone.

The result is a WordPress front end that acts as the accessible layer of a substantially more complex product behind it.